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Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

机译：不同发展阶段的移动广告：消费者态度的跨国比较

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Parissa Haghirian; Maria Madlberger; Akihiro Inoue;
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年度 2008
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1. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions [J] . YAKOV BART, ANDREW T. STEPHEN, MIKLOS SARVARY Journal of marketing research . 2014,第3期

机译：哪些产品最适合移动广告？流动展示广告对消费者态度和意图影响的实地研究
2. An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions [J] . Ghazanfar Ali Abbasi, Sea Su-Yee, Yen-Nee Goh International Journal of Interactive Mobile Technologies . 2020,第15期

机译：一种确定消费者移动广告相关态度和意图的综合方法
3. Consumer attitudes towards mobile advertising: an updated vision [J] . Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual International Journal of Internet Marketing and Advertising . 2019,第3期

机译：消费者对移动广告的态度：更新的愿景
4. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes [C] . Parissa Haghirian, Maria Madlberger, Akihiro Inoue Annual Hawaii International Conference on System Sciences . 2008

机译：不同发展阶段的移动广告：消费者态度的跨国比较
5. Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns [D] . Kuber, Gayatri Vineet 2005

机译：消费者对与公司事业相关的营销活动的态度的跨国比较
6. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
7. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions [O] . Yakov Bart, Andrew T. Stephen, Miklos Sarvary 2014

机译：哪些产品最适合移动广告？移动展示态度对消费者态度和意图的田间研究

Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

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