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A revenue management model for casino table games

机译:赌场桌上游戏的收益管理模型

摘要

Revenue management (RM) principles can apply to casino table games just as they do many other service industry operations. Creating a sound and feasible RM model for casinos relies foremost on the ability to create a demand forecast that accounts for the intermittent demand patterns of casino table games. Using a modified Croston's approach to forecast demand, this article proposes a revenue optimization model to help managers determine how many tables to open and what limits to set. Empirical tests of historical data for hourly demand at blackjack tables in a casino in Ontario, Canada, show that the theoretical win amounts derived using RM applications exceeded the theoretical win actually recorded by the casino. By recording players' betting patterns and speed of play, the casino industry should be able to use this model to improve on the current practice of opening and closing tables according to intuition and historic demand patterns. With the data in hand, casinos should be able to implement the model without substantial difficulty.
机译:收益管理(RM)原理可以像其他许多服务行业运营一样适用于娱乐场赌桌游戏。为娱乐场创建合理可行的RM模型最重要的是能够创建需求预测,该需求预测解释了娱乐场赌桌游戏的间歇性需求模式。本文使用改进的Croston方法预测需求,提出了一种收益优化模型,以帮助管理人员确定要打开多少张表以及要设置什么限制。对加拿大安大略省一家赌场的二十一点桌上每小时需求的历史数据进行的经验检验表明,使用RM应用程序得出的理论中奖金额超过了赌场实际记录的理论中奖金额。通过记录玩家的下注模式和游戏速度,赌场行业应该能够使用该模型来根据直觉和历史需求模式改进当前打开和关闭牌桌的做法。有了掌握的数据,赌场应该能够在没有实质困难的情况下实施该模型。

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