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ORGANISATIONAL KNOWLEDGE AND ORIENTATION: IMPLICATIONS FOR THE PERFORMANCE OF SELECTED NIGERIAN TELECOMMUNICATION FIRMS

机译:组织的知识和方向:对选定的尼日利亚电信公司的业绩的影响

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摘要

The role of individuals’ and group tacit and explicit knowledge in driving performance of telecommunication firms, especially in Nigeria, has received very little empirical research attention in existing literature. Therefore, this study examined the relationships between organisational knowledge, orientation and performance of telecommunication firms in Nigeria. Mixed method approach was employed using the structured questionnaire and semi-structured interview as the instruments for data collection. Copies of questionnaire were administered to the employees of telecommunication organisations both at MTN headquarters and customer service centers of MTN, Globacom, Airtel and Etisalat; and customers in Lagos State and Federal Capital Territory, Abuja Nigeria. A total of 980 copies of the questionnaire was administered to the employees in the four Telecommunication firm, while 600 copies of questionnaire was administered to customers. The analyses of the quantitative data collected were performed using Pearson’s correlation, simple linear regression analysis, hierarchical multiple regression and Data Envelopment Analysis. The qualitative data was analyzed and interpreted using thematic analysis. Results of data analysis showed that there exists positive relationship between individual-tacit knowledge and customer satisfaction (r2 = 0.015, p ≤ 0.1). Group-tacit knowledge also had significant influence on organisational effectiveness (r2 = 0.28, p ≤ 0.001). Moreover, the results from data envelopment analysis showed that 20 decision making units achieved operational efficiency with the individual-explicit knowledge of employees in the firm, while the results from 15 decision making units showed that group-explicit knowledge enhanced the firms’ productivity. More so, dimensions of organisational orientation, such as: entrepreneurial, learning and market orientation had first order (r2 = 0.033, p ≤ 0.01) and second order (r2 = 0.051, p ≤ 0.01) moderating influences on the relationship between organisational knowledge and performance. Based on the findings, the study recommended that employees should be encouraged at regular intervals to document their experiences about their most prominent challenges encountered on the job and how they were able to resolve it. It was also recommended that employees of telecommunication firms should be encouraged to use their individual-tacit knowledge, such as intuition and experience, where possible to resolve customer complaints. This would save time, costs and efforts involved with long hours of solving customers’ queries
机译:个人和团体的隐性知识和显性知识在推动电信公司(特别是在尼日利亚)的绩效中的作用在现有文献中很少受到经验研究的关注。因此,本研究考察了尼日利亚电信公司的组织知识,方向和绩效之间的关系。采用结构化问卷和半结构化访谈作为数据收集工具的混合方法。向MTN总部和MTN,Globacom,Airtel和Etisalat的客户服务中心的电信组织的员工发放了问卷副本;以及尼日利亚阿布贾的拉各斯州和联邦首都特区的客户。总共向四家电信公司的员工分发了980份问卷,向客户分发了600份问卷。使用Pearson相关性,简单线性回归分析,层次多元回归和数据包络分析对收集的定量数据进行分析。使用主题分析对定性数据进行分析和解释。数据分析结果表明,个人默认知识与客户满意度之间存在正相关关系(r2 = 0.015,p≤0.1)。隐性知识对组织有效性也有重要影响(r2 = 0.28,p≤0.001)。此外,数据包络分析的结果表明,有20个决策部门利用公司员工的个人显性知识达到了运营效率,而15个决策部门的结果表明,团体显性知识提高了公司的生产率。更重要的是,组织导向的维度,例如:企业家,学习和市场导向,具有一阶(r2 = 0.033,p≤0.01)和二阶(r2 = 0.051,p≤0.01),对组织知识与知识之间的关系具有调节作用。性能。根据调查结果,研究建议应鼓励员工定期记录自己在工作中遇到的最突出挑战以及如何解决这些挑战的经历。还建议应鼓励电信公司的员工使用其个人的默认知识,例如直觉和经验,以解决客户的投诉。这样可以节省长时间解决客户查询的时间,成本和精力

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