The problem of entering frugal innovative products into market occurs from limitedresource constraint. The thesis aims to find an alternative business strategy to easeintroducing frugal innovative products into the market. In theoretical part of the study, areview data on frugal innovation and reverse innovation led to identify the problem ofintroducing frugal innovative products into the market. In research part of the study, areview data of adaptive concept from open innovation to crowdsourcing and 3D printingwere shown crowdfunding is the suitable strategy for gathering investment for the frugalinnovative product. The study is searching for the possibility to introduce a frugalinnovative product by crowdfunding as an alternative business strategy by concentratingon two main topics. Firstly, to identify factors that support the feasibility of introducingfrugal innovative product within a crowdfunding platform. Secondly, find successivetechnique to introduce frugal innovative products within crowdfunding platform.In the first research analysis indicate that the concerns of real environment, do more withless for more, and three constraints concept of frugal innovation help to support thefeasibility of use crowdfunding platform for introducing frugal innovative products into themarket. In the second research analysis the data set of 12 and 20 cases studies of 3Dprinting’s crowdfunding platform were indicate the successive technique to introducefrugal innovative product concerning on type of crowdfunding base on product/projectpurpose, adoption of nine main characteristic contents into platform topic and apply thesuitable platform pattern for offering more convenient and effective platform for users byintegrate similarity share interesting/ equipment/ program of frugal innovative product.
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