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eBook Publishing in Spain: The Paradoxes of a Dual Business Model

机译:西班牙的电子书出版:双重商业模式的悖论

摘要

Electronic publishing has transformed the business model of publishing houses in Spain in such a way that two models currently co-exist. There are, on the one hand, traditional publishers of mostly paper-based volumes, whose business models are based on having large catalogues of titles and large print-runs, though print-runs are increasingly smaller and returns increasingly larger. Intermediary agents operating under this model, for instance booksellers, are subject to ever-greater economic pressures, especially in the current crisis. On the other hand, digital publishing models are on the rise in Spain, at least partly as a result of digital projects by traditional publishers who are either digitalizing their catalogues or who are creating entirely new digital catalogues. However, within the rising digital sector, independent publishers have a significant share of the market. They have launched entirely new collections, use cloud-based business models and use sales and distribution systems fully in tune with a constantly-changing readership that increasingly values social networking and collaborative reading. In a rigorous and thorough study, the specificities of each of these models were studied and the consequences of each model for the future of electronic publishing in Spain were analyzed
机译:电子出版已经改变了西班牙出版社的商业模式,从而使两种模式目前共存。一方面,有传统的出版商,大多是纸本出版商,其商业模式基于大量的书目和大量的印刷品,尽管印刷品越来越小,收益也越来越大。在这种模式下运作的中介机构,例如书商,承受着越来越大的经济压力,尤其是在当前的危机中。另一方面,数字出版模式在西班牙正在兴起,至少部分是由于传统出版商进行了数字项目,这些传统出版商要么对其目录进行数字化,要么正在创建全新的数字目录。但是,在数字行业的崛起中,独立发行商拥有很大的市场份额。他们推出了全新的产品系列,使用基于云的业务模型,并充分利用了不断变化的读者群,从而越来越重视社交网络和协作阅读,从而使用销售和分销系统。在严格而彻底的研究中,研究了每种模型的特殊性,并分析了每种模型对西班牙电子出版业的未来的影响。

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