Crítica de libros: Gestión de la reputación online. Crea fácilmente tu estrategia de presencia en la red

摘要

This review describes the book "online reputation management" by Javier Leiva-Aguilera offers a number of indications and reflections to reap the benefits of living and being in the web spaces. The first site we recommended Leiva for diagnosis or initial monitoring our reputation is the search engine Google and analyze what results appear in relation to ourselves. Google has become a great tracker of what we do and others do. It is a mirror of who we are in the network (and beyond?). Almost no one can escape this large window, like it or not. To be or not to be is no longer the problem, but how we are.