Quality Raw Materials and Technology for Authentic and Natural Apple and Citrus Flavors

摘要

Editor's note: The natural flavors market could be worth $5 billion by 2017, according to a recent report. "The global market for natural flavors in terms of revenue was estimated to be worth around $3,546.3 million in 2011, and is expected to reach $5,078.0 million by 2017, growing at the CAGR of 6.2% from 2012 to 2017," the report notes. "Europe is the largest market. The demand for natural flavors is expected to rise in North America due to an increase in regulations banning artificial flavors." This growth in the market, according to the report's authors, is driven by worldwide regulatory pressure on the flavors used in food production, healthy perception of natural flavors by consumers, new technologies that are making natural flavors more cost-effective, and merger and acquisition activity in the service of increased capacities and capabilities. Here, author Roman della Peruta discusses the technical and sensory potential of this booming category.