Natural flavour top notes in growing demand

摘要

With the beverage market growing in leaps and bounds, and consumers focusing their attention and buying power on health and well-being, the stage is set for growth in natural flavours, colours and functionality SHARON Bolel of Sharon Bolel Chemical Marketing says fruit and fruit-flavoured drinks as well as non-carbonated beverages are among the leading sectors in the beverage market boom. 'It seems the more natural and healthy - and nreat tasting - beverages that are introduced to consumers; the morethey want them. We certainly have a way to go before this market reaches saturation point/ says Bolel, who adds that there is no indication that consumers are willing to compromise on flavour when it comes to selecting beverages which are healthy (or perceived to be healthy).