Confectioners more to do after Nestle 'no ads' claim

摘要

Confectioners could follow Nestle's move to become the first major firm to remove all artificial ingredients from its entire range. David Jago, Mintel's director of innovation, believes that Nestle's announcement is 'a wake-up call' for the market tocontinue improving products. He acknowledges the work that many firms are already doing, but says he expected further steps to be taken in the future. 'I think this is part of an on-going move from the UK confectionery market,' he comments.'I think as this involves a firm the size of Nestle and some very high-profile brands, it should give the market more impetus to get on with it. It's a wake-up caJI for the industry, but I think companies could and should still go further.' Jago maintains that many firms could still do more to explain and help consumers to understand exactly what is in their products.