DO LIMITED EDITIONS MEAN LIMITED RESULTS?

摘要

Following the Royal Wedding, retail discount baskets were a graveyard of brands that had launched their own 'limited edition' products to make the most of Kate and Wills mania. While they looked great before the event, once the last tent had been removed from the Mall these products felt rather outdated. The same will be true for the 2012 Olympics. Supermarket shelves will groan with Olympic fare. Any brand with a strong relevance to sport, winning or London must be thinking about how they can benefit from the bandwagon.