Who Shrunk The Cereal?

摘要

Grocery-pricing secrets from the guy who figured out how to sell cheese puffs for USDII a pound. FIRST THEY DOWNSIZED THE PEANUT butter, and I said nothing. Then they came for the yogurt, and I yawned. But recently, while unwrapping a king-size Cadbury Dairy Milk bar (my usual breakfast), I realized there's a reason for the chocolate bar's reconfiguration from 16 squares to 12: to distract me, its very best customer, from the fact that it had shrunk. A call to The Hershey Co. confirmed my suspicion; it's gone from 4 ounces to 3.5. This got me so wound up, I had to eat another chocolate bar.