Daihatsu MOVE - Offered in Two Bodies for a Larger Target?

摘要

Striking out first Light vehicles are still selling well. Daihatsu became a Toyota subsidiary two years ago, and Toyota's top management has been working hard to expand Daihatsu's business, aiming among other things at moving into first place in sales of light vehicles, On October 15, Daihatsu went on the attack by launching the new Move, its biggest selling model, just four years after its predecessor and in advance of the new models of its rivals. Last year the different car companies all brought out additional versions halfway through their model life cycles, and with all the major models selling well the tacit agreement among the manufacturers was that the cars would have a life cycle of five years. But Daihatsu took the typically Toyota move of striking out first as part of an aggressive strategy for expanding its market share.