Throughout my travels, I am often asked why people choose to LEED certify their projects. My typical response is that there are as many reasons why an owner may choose to certify a project as there are certified projects. In truth, there is no one single reason, nor is there one single good reason.The rationale one might use may make no sense to someone else. Some owners choose to certify for the publicity, others choose to certify as a means to achieve some financial gain such as municipal incentives, and still others just want to demonstrate their stewardship of the environment. None of these reasons is any better than another. However, even when owners have a clear motivation behind certifying their project, they can easily miss the once-in-a-lifetime opportunities that may lie in front of them.
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