It isn't easy - being green

摘要

Seventh Generation - acquired by Unilever tills fall - is cracking the code on how to make eco-friendly cleaning products. The challenge now? Selling them to the masses. IT HAD BECOME, suddenly, all about the pods. Ever since Tide's breakout product landed on supermarket shelves in 2012, the brightly colored candy-size pillows of liquid detergent had surged in popularity, becoming the closest thing to a craze the laundry industry had seen since the stacked washer/dryer in the 1980s.