The North American Die Casting Assn. (NADCA) on August 11 launched a 1-million dollars campaign it hopes will increase public understanding of its members contributions to the economy -through its products and the jobs it represents for employees. Spurring the effort has been the ongoing competition of low-cost, foreign diecasting producers. NADCA chose Schindler Communications Inc., and Lipman Hearne Inc., both of Chicago, to plan and implement the education and awareness effort. The multipart program will include research, Internet-based marketing, print ads, an expanded trade show presence, direct marketing, and media relations.
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