APPARATUS PROVIDING INFORMATION ABOUT MARKETING PERFORMANCE CONTRIBUTION AND ASSESSING METHOD OF MARKETING PERFORMANCE CONTRIBUTION BY MULTI-CHANNEL CONTACT

摘要

In order to automatically calculate the contribution of each channel to the marketing performance and provide the evaluation result to the user, the present invention is a server connected to a network to collect customer channel cooperation contact information and customer behavior information from a plurality of marketing channels, A memory storage storing the collected channel air-conditioning contact information and the behavior information, and a processing unit that calculates a contribution degree for each channel from the channel air-conditioning contact information and the behavior information, and when a user requests contribution information through a user terminal , The processing unit calculates the contribution of each channel from the difference in the performance index according to the channel air conditioning, and the processing unit creates a ratio of the contribution to the ratio of the input cost for each channel as a first graph and displays the first graph on the user terminal. It provides a marketing performance contribution information providing device, characterized in that to provide. According to the present invention, the contribution degree of each channel to the marketing performance can be logically and accurately evaluated and provided to the user. In addition, according to the present invention, it is possible to automatically provide a user with a contribution degree for each channel for marketing performance. In addition, according to the present invention, a new marketing strategy can be automatically established and provided to the user.