APPARATUS FOR PROVIDING INFORMATION ABOUT MARKETING PERFORMANCE CONTRIBUTION AND METHOD OF ASSESSING MARKETING PERFORMANCE BY MULTI-CHANNEL ENCOUNTER

摘要

In order to automatically calculate and assess a channel-specific contribution to marketing performance and provide a result of the assessment to a user, an apparatus is provided, which is for providing marketing performance contribution information, the apparatus including a server connected to a network and configured to collect channel cooperation encounter information of a customer and action information of the customer from a plurality of marketing channels, a memory storage configured to store the collected channel cooperation encounter information and action information, and a processing unit configured to calculate a channel-specific contribution on the basis of the channel cooperation encounter information and the action information, wherein the processing unit calculates the channel-specific contribution from a performance index difference due to channel cooperation when a user requests contribution information through a user terminal.