Mobile Marketing: New Ideas Driving the Industry

摘要

It's a secret the ice cream man discovered decades ago. The happy tune of the ice cream truck lures even adults into the streets, eager to sample a new flavor or enjoy a nostalgic taste of a childhood favorite. Bring the goods to your customers, instead of waiting for your customers to come for the goods. The marketing tactic is quick, convenient and effective.: Today, equipment manufacturers in the food industry have caught on. In today's tough economic climate, rising costs and busy schedules have brought,about a decline in tradeshow attendance, inspiring numerous ambitious companies to pack up their goods and take to the roads - minus the catchy jingles and the calories.