Get Yourself Out There With Outdoor Displays

摘要

The front of your store is not unlike your own physical appearance. That's what people see fust, and where you make that important first impression. Like a smile or a handshake, outdoor displays - right outside the doors of your flower shop - express your enthusiasm for your store and welcome people to stop there. Don't miss out on a valuable marketing tool that could build your customer base and increase sales, Lorraine Dawe doesn't. The manager of Thome's Flowers Ltd, in Oromocto, N.B., dresses up her storefront with large, dramatic floral and plant displays all year long, Situated in a small strip mall on a busy street, her store needs "something large enough to catch the eye, because people drive by so quickly," she says.