An update on the roles of culture and language in designing emotion lists: English, Spanish and Portuguese

摘要

This paper is an update on a study investigating the effect of culture and language on reported emotions and confirms that both culture and language are important in studying emotions evoked by beverages. In addition, sub-categories of products, such as beverage types have different emotion associations in different cultures. A list of emotions developed for beverages in the UK, US, Mexico and Spain was translated into Portuguese for Brazil and Portugal. An on-line questionnaire combining the emotions selected by the focus groups was then completed by 600 respondents each in Brazil and Portugal where people were asked which emotions applied to their favourite beverage, beer and their least liked alcoholic beverage. Data from the two studies were combined.