Changing Norms by Changing Behavior: The Princeton Drink Local Program

Jessica M. Santos; Sander van der Linden

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Changing Norms by Changing Behavior: The Princeton Drink Local Program

机译：通过改变行为来改变规范：普林斯顿饮料本地计划

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Unprecedented levels of global bottled water consumption present a major challenge for the environment and water conservation initiatives. Educational institutions are in a unique position to promote conservation behavior by signaling pro-environmental norms. To decrease disposable bottled water consumption on campus, Princeton University instituted an innovative "Drink Local" program in 2009. The program provides reusable water bottles to all incoming students and we analyze the program's impact here by drawing on behavioral and social influence research. In particular, we hypothesized that by signaling that the desired "prototypical" behavior of Princeton students should be "sustainable," students would be less likely to consume bottled water on one hand, and more likely to offer normative support for a campus bottled water ban on the other. Results from a quasi-experiment involving over 1,300 students confirm our hypotheses; students who received the reusable Drink Local bottles upon arrival to Princeton are significantly less likely to drink disposable bottled water and more likely to support a campus-wide bottled water ban. These results are promising for educational institutions who wish to promote water conservation behavior on campus and beyond.

机译：全球瓶装水消费的空前水平为环境和节水举措提出了重大挑战。教育机构处于独特的地位，可以通过发出有利于环境的规范来促进保护行为。为了减少校园内一次性瓶装水的消耗，普林斯顿大学于2009年发起了一项创新的“本地饮水”计划。该计划为所有即将来临的学生提供可重复使用的水瓶，我们在这里通过行为和社会影响力研究来分析该计划的影响。尤其是，我们假设通过暗示普林斯顿大学学生所期望的“原型”行为应该是“可持续的”，一方面他们将减少饮用瓶装水的可能性，而且更有可能为校园瓶装水禁令提供规范支持在另一。涉及1300多名学生的准实验结果证实了我们的假设;到达普林斯顿大学时收到可重复使用的“本地饮料”瓶的学生，饮用一次性瓶装水的可能性大大降低，并且更有可能支持整个校园范围内的瓶装水禁令。这些结果对于希望在校园内外推广节水行为的教育机构来说是有希望的。

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《Environmental Practice》 |2016年第2期|共7页
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Jessica M. Santos; Sander van der Linden;
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中图分类环境科学、安全科学;
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1. Changing Norms by Changing Behavior: The Princeton Drink Local Program [J] . Jessica M. Santos, Sander van der Linden Environmental Practice . 2016,第2期

机译：通过改变行为来改变规范：普林斯顿饮料本地计划
2. Social norms campaigns: examining the relationship between changes in perceived norms and changes in drinking levels. [J] . Mattern JL, Neighbors C Journal of studies on alcohol . 2004,第4期

机译：社会规范运动：检查感知规范变化与饮酒水平变化之间的关系。
3. Social norms campaigns: examining the relationship between changes in perceived norms and changes in drinking levels. [J] . Mattern JL, Neighbors C Journal of studies on alcohol . 2004,第4期

机译：社会规范运动：检查感知规范变化与饮酒水平变化之间的关系。
4. Does This Code Change Affect Program Behavior? Identifying Nonbehavioral Changes with Bytecode [C] . Aoi Maejima, Yoshiki Higo, Junnosuke Matsumoto, IEEE Annual Computers, Software, and Applications Conference . 2020

机译：此代码更改会影响程序行为吗？使用字节码识别非行为更改
5. Changing perceptions of drinking among university undergraduates using social norms marketing. [D] . Bauerle, Jennifer Anne. 2003

机译：使用社会规范营销改变大学生对饮酒的看法。
6. Association between change in self-efficacy to resist drinking and drinking behaviors among an HIV-infected sample: Results from a large randomized controlled trial [O] . Nicole K Gause, Jennifer C Elliott, Erin Delker, -1

机译：感染艾滋病毒的样本中抵抗饮酒和饮酒行为的自我效能的变化之间的关联：大型随机对照试验的结果
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Changing Norms by Changing Behavior: The Princeton Drink Local Program

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