Explaining the internet usage of SMEs The impact of market orientation, behavioural norms, motivation and technology acceptance

摘要

Purpose - Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes and to explore the relationship between market orientation and internet usage.