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Nigeria's Core Values and the Use of Social Media to Promote Cultural Values

机译:尼日利亚的核心价值观和使用社交媒体促进文化价值观

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摘要

This article examines how Nigeria's core values are being redefined in the face of the new media and cultural globalisation era; it identifies Nigeria's core values to include age, greeting, dressing, among others. The questionnaire was used as an instrument to elicit data from the sampled population (Jos South Local Government Area of Plateau State). Findings show that the Internet, especially, is changing Nigeria's core values. Based on the findings, the paper concludes that Nigerians, especially the youths no longer have regards for their culture; rather, they value foreign culture. Also, the paper concludes that globalisation and global culture is gradually eroding Nigeria's core values as people no longer have regards for their local culture; rather they value the foreign culture. The paper, among others, recommends that the media in Nigeria should adequately transmit local programmes in order to genuinely reflect indigenous culture. The media no doubt, plays a significant role in projecting and reflecting culture. In doing so, indigenous culture should be adequately reflected through sufficient airing of programmes with local content to prevent dominance of Western values over indigenous values and the local languages be instituted in Nigerian school system and monitored to ensure local dialects are learnt and spoken. In this way, the youths will learn to attach value to their culture right from their formative years.
机译:本文探讨了面对新媒体和文化全球化时代如何重新定义尼日利亚的核心价值观;它确定了尼日利亚的核心价值观,其中包括年龄,问候,穿着等。问卷被用作从抽样人群(高原州乔斯南部地方政府地区)获取数据的工具。调查结果表明,尤其是互联网正在改变尼日利亚的核心价值观。根据调查结果,本文得出结论,尼日利亚人,尤其是年轻人,不再对自己的文化有所尊重。相反,他们重视外国文化。此外,本文的结论是,全球化和全球文化正在逐渐侵蚀尼日利亚的核心价值观,因为人们不再关心当地文化。而是他们珍视外国文化。该文件除其他外,建议尼日利亚的媒体充分传播当地节目,以真实地反映土著文化。毫无疑问,媒体在投射和反映文化方面发挥着重要作用。在这样做的过程中,应通过充分播放具有当地内容的节目来充分体现土著文化,以防止西方价值观凌驾于土著价值观之上,并在尼日利亚学校系统中建立当地语言,并进行监督,以确保学习和说方言。这样,青年人将在成年后开始学习将价值观赋予他们的文化。

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