Denver group finds sales in fun places: Social media plan taps music, snowboarding scenes

摘要

Schomp Automotive Group got into Denver's music and snowboarding scene just five years ago. But today, the group, which sells Honda, BMW and Mini, is a social media marketing rock star in Denver. "Our social media has gone through the roof," said Mark Osborne, general manager of Schomp Automotive in Denver. "We're getting leads and when we do a sales event, we market to those people and they are a lot stickier, in that they are familiar with our brand and had interaction with us."