Rural dealer becomes used-car powerhouse: Savvy marketing helps retailer build business after loss of franchises

摘要

PINCONNING, Mich. - When Russell LaFave lost three of his four new-car franchises in the bank-ruptcies of General Motors and Chrysler in 2009, the rural Michigan dealer vowed he would never again put his future in the hands of the factory. So he turned to used cars in a big way with savvy digital marketing - and he has never looked back.