Cable reignites as prime auto ad buy: Companies like that it's cheaper, with more choices

摘要

Automakers took billions out of TV spending during a catastrophic 2009 - but cable didn't suffer. Cable spending by automakers remained relatively flat last year, as companies shifted toward cheaper, and sometimes more effective, ad media. Now, with a healing economy, an increase in original cable programming and rates that still beat broadcast TV by as much as 60 percent, cable is hot.