A plan to tackle Lincoln's 'burden': Brand's low visibility requires extra effort to attract shoppers

摘要

DETROIT - Seeking to reclaim its relevance by wooing young luxury customers, Ford Motor Co.'s Lincoln brand is preparing to kick off an aggressive marketing campaign at a Nov. 26 music event tied to the start of the Los Angeles Auto Show. The campaign is part of an effort to address what Ford marketing honcho Jim Farley calls "the burden of being Lincoln."