In a New York state of mind: Glitzy dealership projects help transform Manhattan's gritty Hell's Kitchen

摘要

Carmakers are spending enormous sums on fancy dealerships along 11th Avenue on Manhattan's west side, a part of town that has picked up the moniker "Automobile Row." The aim is to boost their brands in the country's largest and wealthiest metropolis with cutting-edge architecture and experimental customer service. Several major dealership projects have begun or been completed in the past three years, including glittery retail monoliths for Mercedes-Benz, BMW, Mini, Audi, Volkswagen, Infiniti and Nissan. The projects are between West 57th and West 47th streets, and they are helping transform the area.