Chrysler 200 takes the brand's sales lead in May: 'Imported from Detroit' works wonders

Bradford Wernle

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Chrysler 200 takes the brand's sales lead in May: 'Imported from Detroit' works wonders

机译：克莱斯勒200在五月份引领品牌销售：“从底特律进口”成就奇观

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Holy Ricardo Montalban, what a difference an ad campaign makes. The Chrysler 200 sedan was the leading seller among Chrysler brand vehicles in May. That's right: The vehicle formerly known as the Sebring - the much-maligned Se-bring - last month outsold the brand's perennial sales leader, the Town & Country minivan. Chrysler's now-famous Super Bowl ad, featuring the 200, rapper Eminem and a new slogan, "Imported from Detroit," has worked wonders for the car's image.

机译：圣里卡多·蒙塔尔班，广告活动有何不同。五月份，克莱斯勒200轿车是克莱斯勒品牌汽车中的主要销售商。没错：上个月被广泛称为Sebring的Sebring车型的销量超过了该品牌常年销售的领导者Town＆Country小型货车。克莱斯勒现在着名的超级碗广告，其中有200位说唱歌手阿姆（Eminem）和新口号“从底特律进口”，这为汽车的形象创造了奇迹。

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《Automotive news》 |2011年第6467期|共1页
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Bradford Wernle;
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1. Chrysler 200 takes the brand's sales lead in May: 'Imported from Detroit' works wonders [J] . Bradford Wernle Automotive news . 2011,第6467期

机译：克莱斯勒200在五月份引领品牌销售：“从底特律进口”成就奇观
2. Chrysler exec: Imported from Detroit' will grow [J] . Larry P. Vellequette Automotive news . 2013,第6561期

机译：克莱斯勒高管：从底特律进口将增长
3. A dreary April in Detroit - Import sales rise, but the Detroit 3 plunge 16.8% [J] . John K. Teahen Jr. Automotive news . 2008,第6306期

机译：底特律四月惨淡-进口销量上升，但底特律3暴跌16.8％
4. Exploring the Brand Competition Patterns of China’s Auto Market with Massive Sales Leads [C] . Sheng Zhang, Haoyang Che, Jiacai Zhang, IEEE International Conference on Big Data . 2019

机译：大量销售线索探索中国汽车市场的品牌竞争格局
5. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

Chrysler 200 takes the brand's sales lead in May: 'Imported from Detroit' works wonders

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