Audi hopes TT gets by on its looks: Execs cling to car whose design made 'brand statement'

摘要

It's always hard to give up on a classic. And that explains why Audi of America is bringing back the TT rather than pulling the plug on it. The sporty coupe will arrive in the United States in 2015, Audi of America President Scott Keogh said. His executives hope to rekindle America's love affair with the original TT, which went on sale in 1999, and to defy market forces that hammered the sporty coupe category and caused sales of the TT to fall by two - thirds from the car's first generation to its second.