Mercedes-Benz has launched a product specialist program for dealerships and aims to train 1,600 employees through the program by the end of next year. Mercedes calls the specialists product concierges. They help customers, lead product clinics, walk the service drive to answer owner questions and train other dealership personnel. Steve Cannon, CEO of Mercedes-Benz USA, said the program aims "to take better care of our customers" because of the "increasing complexity of our product line and the increasing level of our technology." The concierge program was introduced to dealers in May at the brand's annual dealer meeting at the Mercedes-Benz factory in Vance, Ala., near Tuscaloosa.
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