Isuzu's exit strategy - Depriving dealers of product was brutal, but the troubled Japanese brand may have done other things right while winding down its sales operation

摘要

How to do away with a damaged brand? One way is the Isuzu way: Starve dealers of product over a long period and dribble out the bad news in small doses. At least it has proved to be a relatively inexpensive way to dismantle a sales network. And in the end dealers didn't complain too much. So is Isuzu's M.O. a template for other carmakers with brands on the bubble? On Jan. 31, Isuzu stopped delivering new light-duty vehicles to dealerships in North America - a year after announcing it would do so. The remaining 214 Isuzu dealers offer only parts, service and warranty repairs.