RETAILER SEES RED OVER IWS 'WASTE': Wool should learn from wine

摘要

WHEN Victbrian wool grower Kerry Conway couldn't find any woollen garments in Melbourne stores, she opened her own shop specialising in wool clothes. Now she wants to overhaul wool promotion. Conway has already taken some hefty swipes at the industry's promotion body, the International Wool Secretariat (IWS). She stepped from relative obscurity about two months ago to urge a radical rethink of wool-marketing programs, based on the success of the wine industry. As proprietor of the nation's only metropolitan all-woollen clothing store, Conway was invited onto the agri-political stage at Canberra's Outlook conference in early February to explain her views on wool marketing.