Wine Australia is actively building sustainable demand for our wines

摘要

SINCE I BECAME chairman of Wine Australia on 1 July 2012, I wanted to make sure that management were completely aligned on where we needed to put our energy, and a focus that's going to deliver the best outcome for the levy payers and industry as a whole. That's where I started. The focus is 100% on what we defined as our key vision, which is to build sustainable demand for Australian wine globally. When you look at the past year, the focus on the activities of Wine Australia has worked extremely well.