Research on evaluating brand marketing of leisure tourism city with fuzzy information

摘要

In this paper, we study on the multiple attribute decision making problems to evaluate the brand marketing of leisure tourism city with fuzzy information. Then, we have developed the fuzzy Hamacher correlated geometric (FHCG) operator. We have used the FHCG operator to multiple attribute decision making to evaluate the brand marketing of leisure tourism city with fuzzy information. Finally, an example for evaluating brand marketing of leisure tourism city has been proposed to prove the effectiveness of the proposed approach.