Discover Yixing Using a Mobile Application to Promote Tourism and Marketing for a Small Chinese City

摘要

Tourism is an indispensable domain for many cities' successful economic development. For tourists who are exploring popular cities and major resorts, there are a variety of mobile applications and websites can provide detailed information and instructions. It is convenient for independent travelers to use these tools to visit large and well-known cities.;However, travel agencies, tourist applications, or multi-lingual travel guides do not cover some lesser-known cities. Although such cities may be underdeveloped in terms of economic conditions, some of these cities have potential to become valuable tourist resorts.;Many lesser-known cities can't provide professional travel agencies and/or multiple language guides because of limited economic conditions and limited city development. Some of these cities have potential to become well-developed tourist resorts, appealing to travelers all over the world by the natural sceneries, rich history, unique customs, and low consumption level.;This thesis project explores the interaction, user interface, and experience design to develop a mobile application for foreign travelers who will visit the city named Yixing (pronounce as "yee shing" in Chinese) in China. In addition to assisting tourists, this mobile application can serve the city government to support tourism marketing and promotional strategies.