The London flagship store for sports brand Adidas has incorporated a host of advanced technologies that include fresh-air ventilation, as H&V News reports. Sports firm Adidas is one of the most well-known sports brands in the world, and so it is perhaps no surprise that for the launch of its flagship store on Oxford Street, London, it would aim to deliver an unprecedented shopping experience. The store features some of the most digitally savvy innovations in retail, including interactive mirrors in changing rooms that allow shoppers to order different sizes direct from the stockroom. Other technology includes a 'Bring It To Me' feature, which uses in-store geolocation tracking to allow customers to shop without queueing.
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