BRAND LOYALTY PART2:Does Farmer Revenue MaffeT?

摘要

The brand loyalty studies that Farm Equipment conducted in 2011 and 2014 were limited to grain farmers in 12 states with annual revenues of $500,000 or more.Prior to conducting the 2017 survey, the decision was made to segment the farmers to those with $500,000-1999,000, which is shown in the tables and charts as <$1M, and those with more than $1 million in annual revenues, shown in the charts and tables as>$1M, to determine ifthere were any significant changes to how the two groups might differ when it comes to equipment brands and purchasing decisions. This part of this special report presents the data by farmer revenue.