An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

摘要

PURPOSE In 2015, the American Medical Association called for a ban of directto-consumer advertising (DTCA) for prescription drugs. Yet, the pharmaceutical industry spends more than ever on broadcast advertisements, with national health care costs largely driven by drug spending. An evaluation of these ads is critical, as these advertisements can impact the frequency which patients ask their doctors about medications.