A Review of Factors Influencing Customer Participation of Social Creation Services

摘要

Social creation services have made it possible for companies to produce business value from their consumers. The aim of this study is to identify factors that may influence the acceptance of social creation services. This study conducted a review of related studies and presents therelated factors deduced from several of the review procedures. The findings show that social Influence, technology factors (perceived usefulness, ease of use and attitude from using social networks) and customers experiences (Hedonic value, social integrative value and customer learning value)are the most important factors to be addressed when considering using social creation services. We display the key problems in current literature and propose important questions for future research. The outcome of our study provides a basis for future research to produce more consistent findingsregarding consumer participation of social creation services. Firms can make use of our findings to improve the efficiency of the social creation services.