Needs Analysis for Academic Operation Staff at BINUS University in Facing World Class Operational Excellence

摘要

The purpose of the research project was to describe the needs analysis of Academic Operation Staff at BINUS University in using English when they had to communicate with international guests. The research project applied the combined approach of quantitative and qualitative methods,and thus depended on numerical and verbal data. The research project examined the numeric data in questionnaire format, and showed the frequency and percentages of each given statement. It also examined the verbal data in interview format, and explained the linguistic features. The quantitativeresults showed that the conversation patterns between the staff and foreign guests; in this case international students and teachers, could happen in two big domains of “face-to-face” and phone interactions. The qualitative results showed that the English proficiency of these staffwas mostly at beginner’s level, and thus the pocket book should be designed with simple sentence structure, common vocabulary, and easy pronunciation way. If possible, all language functions presented in the book should be chosen and thought of carefully, so as to not differ too muchfrom their local language schemata.