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Korean pop culture paves the way for beauty brand success in China

机译:韩国流行文化为美容品牌在中国的成功铺平了道路

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摘要

Helped by the growing popularity of K-Pop - Korean pop music - in China, South Korea's cosmetics companies are finding that their brands are becoming increasingly popular. Many young Chinese women desire skin like the young Korean women who sing and dance in K-Pop performances. Recently four of China's airlines. Air China, China Southern Airlines, China Eastern Airlines and Hainan Airlines, started selling brands from Seoul's Charmzone Cosmetics in-flight. Charmzone said the deal would greatly expand the brand's visibility and strengthen its presence in the Chinese market.
机译:在韩国流行音乐K-Pop日益普及的帮助下,韩国的化妆品公司发现其品牌变得越来越受欢迎。许多年轻的中国女性渴望皮肤,就像在K-Pop表演中唱歌和跳舞的韩国年轻女性一样。最近有四家中国航空公司。中国国际航空,中国南方航空,中国东方航空和海南航空开始在机上销售首尔Charmzone化妆品的品牌。 Charmzone表示,这笔交易将大大扩大该品牌的知名度,并加强其在中国市场的影响力。

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