Launch of Taste of the West International

摘要

Leading food and drink organisation, Taste of the West, is promoting South West food and drink products to global markets as part of its new export sales and marketing service, Taste of the West International, taking advantage of the interest in all things British following the Olympics and Queen's Diamond Jubilee. The new service is committed to selling quality Westcountry food and drink products across the world providing regional food and drink producers with an opportunity to boost sales. Taste of the West Chief Executive, John Sheaves, explains: "440,000 people are employed in food and drink related businesses in the South West, from farming through processing to retailing. By taking our food and drink to the world, we will be able to provide real visibility for these businesses and showcase our wonderful region and passionate people who work here." He continues: "In contrast to the recent slow UK growth, other parts of the world have been growing fast, into double digits in the Far East, giving food and drink producers a real opportunity to expand into thriving markets. Nationally the South West exports more food and drink than it imports and so selling our amazing produce to countries with high growth and higher disposable incomes is an opportunity not to be missed."