Visitors' Evaluation of Trail in the Hanbat Arboretum: a case Importance-Satisfaction Analysis

摘要

A study surveyed to visitors' expectation and satisfaction about trail in the Hanbat Arboretum by using Importance-Satisfaction Analysis (ISA). As the results of the research, the mean of importance was 3.85 and the mean of satisfaction was 3.67 in West Garden. Also the mean of importance was 3.99 and the mean of satisfaction was 3.78 in East Garden. Also appeared the evaluation factors of questionnaire the mostly importance that were higher than satisfaction. West Garden appeared necessary for itemsof safety features, drain facilities and board for risk area. Also East Garden appeared necessary for items of easy move for the wheelchair and carriage and safety features of trail. The research result are expected to provide clear path towards more effective adminstration and management tactics. Also expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.