摘要:With the popularity of global internet as well as rapid development of China’s clothing industry in recent years,more and more women are going to choose women’s clothing brands online in the e-commerce industry rising environment.First,based on the development status and its C2C mode connotation,the promotion of women’s clothing brand is analyzed by using C2C model.Secondly,in view of current status of online women’s clothing market,some kinds of competition,such as information does not match with the quality of women’s brands,credit evaluation system is not perfect,the environment of brand promotion market is poor,the third-party’s payment encounter problems,the promotion lacks driving force,are going to summarized during the process of ladies clothing brand promotion.Finally,according to above problems,some new market devices,such as using practical publicity,building its competitiveness as well as sound credit evaluation system,improving market supervision mechanism,accelerating the reform of the third-party payment platform,creating women’s branding model,are provided in order to get rich suggestions for the brand promotion of women’s clothing brands.%随着互联网在全球的普及以及近年来我国服装产业的迅猛发展,电子商务产业也随之崛起,越来越多的女性选择在网上购买女装品牌。从C2C模式的内涵及女装品牌市场的发展现状为出发点,分析了利用C2C模式是推广女装品牌的基础与保障,结合当前网上女装市场的现状,归纳总结出女装品牌推广过程中存在各类女装品牌存在竞争性,女装品牌的信息与品质不符;信用评价体系不健全,女装品牌推广的市场环境差;第三方支付遭遇难题,女装品牌推广后劲不足等问题,最后,笔者针对问题提出了利用多种新型营销手段实事求是的宣传,打造女装品牌的核心竞争力;健全信用评价体系,完善市场监督机制;加快第三方支付平台的改革,创建女装品牌推广模型等对策,旨在为女装品牌推广建言献策。