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中南林业科技大学学报（社会科学版）

中南林业科技大学学报（社会科学版）

CHSSCD

Journal of Central South University of Forestry & Technology (Social Sciences)
本刊是由湖南省教育厅主管、中南林业科技大学主办的综合性社会科学学术期刊，面向高等院校师生、社会科学理论界及其他社会科学理论研究者。开办栏目有生态文明研究、哲学（伦理学）、政治学、生态旅游、农林经济管理、法学论坛（环境法学）、公共（行政）管理、金融与财务、国际贸易、语言文学、历史研究、新闻出版、图书馆管理、高教研究、学术争鸣等。
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  • 被引量：1228
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  • 国内刊号/CN：43-1478/F
    国际刊号/ISSN：1673-9272
  • 发行周期：双月刊
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  • 主管单位：湖南省教育厅
    主办单位：中南林业科技大学
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  • • 2001年被评为湖南省优秀期刊
  • • 2002年评为湖南省一级学报
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中南林业科技大学学报（社会科学版） >2021年第6期

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  • 摘要：In the late Ming and early Qing Dynasty,the great thinker Wang Fuzhi mentioned in his famous historical work Essays of Reading the Tzu-chih T'ung-chien that "It was Liu Hong's contribution that the Jin dynasty could successfully keep the land in Jiangdong and remained Chinese traditions.Without Liu Hong's efforts,even if the royal Langya moved to the south,Wang Dao won't have the foundation to establish a state".As an important general during the late Western Jin Dynasty,Liu Hong had not been entangled in the chaos of the Upheaval of the Eight Princes.He instead kept justice among people,defended the borders and pacified the people.Especially,he governed Jinzhou and put down the war in the regions south of the Yangtze River.Meanwhile,he appointed the good men and able men to office,coordinated different forces from north to south.All these laid the foundation of the later Sima Rui's move to the south.He deserves to be called the key person to the country.%明末清初之际的大思想家王夫之在其著名的史论著作《读通鉴论》中谈到＂晋保江东以存中国之统,刘弘之力也。……微弘,则琅琊南迁,王导亦无资以立国。＂刘弘作为西晋末年的重臣,不溺陷于八王之乱的纷争厮杀之中,而是端持正道,保境安民,尤其是平治荆州、江南地区的战乱,并选贤任能,协调南北,为后来琅琊王司马睿的南迁奠定了基础,不愧为社稷之臣。
  • 摘要：从学习支持服务的学习者、学习支持内容、学习支持策略等要素入手,在远程教育＂教＂与＂学＂时空分离的情况下,结合《秘书实务》课程重实践、重操作的课程特点,探索现代远程教育《秘书实务》课程学习支持模式的构建。%Based on students and contents of the study support service and strategy of the study support,in the case of distance education's time and space separation of "education" and "learning",in association with the features of emphasizing practices and operations of the Secretary Practice course,this article aims to explore the build of support mode of study of the Secretary Practice course in modern distance education.
  • 摘要：随着科学技术的进步尤其是互联网技术的发展,传播媒介得以迅速更新换代,作为文化传播重要组成部分的文学传播也随之出现新的现象,继网络文学这种以传播媒介为标志命名的文学现象之后,短信文学进入文学传播领域,
  • 摘要：The object of citizen environmental education is an important issue in the research area of environmental education.The complete and systematic object spectrum is supposed to consist of knowledge,skill,consciousness,ethics,behavior,comments and suggestions,and willingness.And the rise of depth and the optimization of effect depend on actually the intergrowth between and among the seven objects.%公民环境教育的目标问题是有关环境教育研究领域的一个重要方向。全面而系统的公民环境教育目标谱系应该包含知识、技能、意识、伦理、行为、评价与建议以及意愿等七个维度。而七个维度目标之间的互利共生是公民环境教育层次提升、效果提高的必由之路。
  • 摘要：The construction of two-oriented society has higher standards for the management of forest parks.The construction of forest parks in Changsha is characterized by insufficient capital investment and shortage of specialist staff.The excessiveness of tourists leads to problems such as the environmental degradation,low taste of guide words and lack of professional tour guides.To solve these problems,the government should increase the forest park building funds invested adhere to the people-oriented service tourists management philosophy,adhering to the scientific management of visitors to the concept and strengthen ecological management of countermeasures to promote the forest park management of Changsha meeting the requirements of the "Two-oriented Society" policy.%两型社会的建设为森林公园的管理提出了更高的标准,目前长沙森林公园建设存在着资金投入不足;专业人员缺乏;游客超量使森林公园环境质量下降以及导游讲解词品味不高及专业导游缺失等方面的问题。针对这些问题,政府应加大对森林公园建设的资金投入,坚持以人为本的服务游客管理理念,坚持科学管理游客的理念和加强生态管理的对策,以期促进长沙森林公园管理符合＂两型社会＂的建设要求。
  • 摘要：旅游景区是区域旅游产业发展的核心载体,是将旅游业培育成＂国民经济的战略性支柱产业和人民群众更加满意的现代服务业＂的主阵地。以浙江省为例,通过对浙江省旅游景区调查数据的剖析以明确其存在的问题与不足,指出旅游景区转型升级的必要性、内涵任务及面临难题,并分别从政府、企业等两个层面提出相应的对策与措施,为国内旅游景区的转型升级与可持续发展提供参考。%Tourist attraction functions as a core carrier of the development of regional tourism industry as well as the front line of the country's building tourism industry as an industry more welcomed by its people and a strategic pillar industry of national economy.This paper aims to provide references and proposals for transformation,upgrading and sustainable development of tourist attractions in China,by taking Zhejiang province as an example.The research is done by analyzing the statistics of tourist attractions in Zhejiang as to point out the problems and shortcomings,and indicate the necessity of transformation and upgrading,connotation tasks and also the difficulties from two perspectives,namely government and enterprises.
  • 摘要：The official property publicity system is a low cost but high efficient preventive,cautionary anti-corruption mechanism,the official property publicity system is a kind of anti-corruption mechanism,can not only greatly save the government to spend huge administrative costs,urged officials to respect justice and abide by the laws,preventing its seek improper interests,but also through the property information disclosure,to accept the public supervision.From the point of view of priority of public interest can reflect official privacy limited.Officials have been associated with the exercise of public power produced a contact of the privacy act is no longer the civil law protection of privacy,and became a national political part.In the property declaration system implementation process,be careful to handle the contradiction between the official 's right to privacy and the public's right to know.%官员财产公示制度是一种成本低却高效率的预防性、警诫性廉政机制,不仅可以很大程度地节省政府为廉政而花费的巨额行政费用,督促官员奉公守法,防止其谋取不当利益,而且通过财产信息公开,从根源上遏制腐败,维护社会的公平正义。从公共利益优先的角度可以折射出官员隐私权的有限性。官员的一些已经与其行使公共权力产生了联系的隐私行为已不再是民法所保护的隐私,而成了国家政治的一部分。为了社会政治及公共利益的需要,我们不得不对这部分隐私加以限制。但是,其不涉及公共利益的个人隐私依然神圣不可侵犯。在财产公示制度实行的过程中,要妥善处理好官员的隐私权与公众的知情权之间的矛盾。
  • 摘要：自由人联合体是历史长期演化的产物,当代世界正趋向于自由人联合体,并且伴随着现代公民社会的生成。现代公民社会组织的新发展,构成通向自由人联合体的新路径。现代公民是个人在现代公共生活中的形象,它与公民社会相表里,行进于＂自由人＂的历史进程中。%The formation of freeman and his association derives from a long evolution.The value goal of the commonwealth of freeman is the free and comprehensive development of each man.Its institution is the combination of the public ownership and the democracy.Modern citizen and civil society was born in the historical development process of the association of free men.
  • 摘要：从2011年以来我国非时政类报刊转企改制的改革背景入手,立足科技期刊,提出科技期刊坚持＂为人民出版,替科研服务＂的职责与出版精品期刊的质量目标、强化经营意识与服务意识、打造学习型期刊社等对策。以科学发展观为指导,把握方向,分析路径,提供思路,加强非时政类期刊转企改制的应对探讨,从而推进我国科研事业的发展有着极其重要的意义。%The author analyzes our country non political newspapers into enterprises reform background since 2011.Based on the periodicals of science and technology,the research puts forward several countermeasure,such as science and technology journals adhering to the principle of " Publishing for the People,Publishing for Scientific Research Service " duty and publishing journals quality objectives,strengthens management consciousness and service consciousness,builds the learning periodical agency and so on.
  • 摘要：Classical Chinese poetry has survived thousands of year's vicissitudes,and till now it is still far-reaching,much further than Modern Chinese poetry.The reasons for its flourishing and enduring,of course,are various.The main reason has always been boiled down to its whole set of public images.However,the complete set of its form of fixed-rhyme is also one of the major reasons,which in a sense plays a heavier role in its spreading than public images.This paper,using some related theories of Communication Studies,sets out to analyze the influence of the form of Ci poetry,a kind of classical Chinese poetry,on its transmission from the single perspective of the form.%历经几千年的沧桑,古典诗词依旧传播广远,远远超过新诗。探究其长盛不衰的原因,当然是多种多样的。一直以来,其所具有的一整套公共意象被认为是主要原因。但除开公共意象,古典诗词本身所具有的一整套严格的音韵格律形式也是致使其广为流传的重要原因之一,而且从某种意义上而言比公共意象的作用还要明显。以古典诗词中的词为例,试图单纯从形式的角度出发,并结合一些传播学的相关理论,分析词体形式对词体传播的影响。
  • 摘要：用利奇（Geoffrey Leech）礼貌原则分析《红楼梦》对话。分析发现,该礼貌原则具有文化局限性。在利用该原则分析中国文学作品中的对话时,应结合中国文化的特点进行分析。在外语教学中,应将文化背景融入其中。%Based on the "Politeness Principle" by Geoffrey Leech,this paper intends to discuss the cultural limitation of the principle through analyzing a short piece of conversation from "the Red Mansion".In foreign language teaching,we should raise students' awareness of foreign culture.
  • 摘要：Poems are considered untranslatable by many scholars.Lyrics,a particular form of poetry,is still more difficult to translate.We can translate lyrics from the point of translation purpose.When both content and form can't be included fully,the function of the original text can be examined first,by which the lyrics translation can obtain a new train of thought.%很多学者都认为诗歌是不可译的,歌词作为诗歌的特殊形式,更难翻译。从翻译目的出发来把握歌词翻译,在内容和形式不能兼顾的时候,优先考虑译文的功能,会给歌词翻译提供新的思路。
  • 摘要：引入输入输出假说理论以及错误反馈在L2课堂中的教学意义,讨论了英语写作教学课堂中有关错误反馈的一些重要问题：错误反馈的作用,何时以及如何应用错误反馈。认为错误反馈有助于提高外语学习者的写作水平,而要满足所有教师和学生的要求,仅靠单一的错误反馈方法是不够的。%This paper addresses some key issues of error correction in second language writing class: what role it plays,and when and how it should be applied.By relating to the framework of the Input and Output Hypotheses as well as the pedagogical implications of error feedback in L2 writing classes,the paper argues that error feedback is instrumental to improving ESL learners' writing proficiency,and that no single error correction method can meet the needs of all teachers and learners.
  • 摘要：Large-scale instrument and equipment is an important base for sustainable development of the university teaching,scientific research,reflecting the comprehensive strength of schools,scientific research level and the quality of teaching.The national key disciplines of wood science and technology in CSUFT has a perfect experimental platform with 20 sets of precision instrument and equipment.Rational utilization of large-scale instruments opening-up and sharing to promote undergraduate teaching experiment reform,and improving the quality of experiment teaching agree with the current frontier development the requirement of talent cultivation.%大型仪器设备作为高校教学、科研持续发展的重要基础,反映了学校的综合实力、科研水平和教学质量。中南林业科技大学木材科学与技术学科为国家重点学科,拥有20余台大型进口分析测试仪器,具备了良好的实验平台。合理利用大型仪器的开放来促进本科的实验教学改革,提高实验教学质量,符合当前学科发展前沿对人才培养的要求。
  • 摘要：Organic chemistry literature retrieval is an indispensable essential technique of chemical engineering university students.Countering the lack of literature retrieval capabilities,it is proposed to carry out teaching practice from teaching content,the theory of organic chemistry and literature retrieval,assessment.What's more,it is proposed to combine theory and practice,cultivate college students' capability of organic information retrieval,independent ability to analyze and solve problems.%有机化学文献检索是化工类大学生必备的一项基本功。针对大学生文献检索能力缺乏的问题,进行大学有机化学文献检索教学改革创新,从教学内容教学的选择、文献检索教学与有机化学理论教学结合和考核三个方面开展教学实践,重视理论与实践相结合,培养大学生信息素养,独立分析问题和解决问题的能力。
  • 摘要：农民工闲暇生活是牵涉城市化进程中城乡统筹发展和城乡社会结构转型、影响城市社会和谐发展的重要问题。目前,国内外学者有大量关于农民工问题的研究,但主要集中在经济学、人口学视野的范围内展开探讨,
  • 摘要：实践教学作为高校思想政治理论课的重要组成部分,应积极适应新形势、新变化,秉承以人为本的教育理念,以思政课程设置改革为基础,以项目化管理机制的建立来管理实践教学项目,通过项目优化构建师生双项驱动的实践教学模式,保障实践教学资源库的实时更新,探索全新的思政实践教学理念。%Practical teaching is an important part of the ideological and political theory course in colleges.This paper,on basis of the reform of the course set-up,aims at clarifying the reform of this course's practical teaching to administer practical teaching program by founding project-oriented administrative mechanism,to guarantee the timely updating of practical teaching resource-data,and to explore brand-new practical teaching concepts of the ideological and political theory course.
  • 摘要：随着全球化浪潮的推进,人类生活的互相联系与依赖的一体化趋势日益明显,这带给了我们世界文明的进步与发展,也造成了人类生存道德危机,现今世界迫切呼唤普遍伦理的到来。普遍伦理不是现存伦理的普遍化,而是一种新的伦理规则。它的建立是完全可能的,世界市场的形成为它提供了经济基础,人类对永久和平幸福的向往为它提供了观念基础,以及现存伦理规范中的一些共同认识为它提供了沟通基础。%With the advance of the tide of globalization,the integration of interrelated human life dependent trend has become increasingly evident,which brings to the progress and development of the world civilization,and also contributed to the moral crisis of the survival of mankind,the world today calls for the arrival of universal ethics.The universal ethics is not generalization of existing ethics but a new ethics rules.It is entirely possible to establish universal ethics.The formation of the world market provides economic base for it,human yearning for a permanent peace and happiness provides concept base for it,as well as some of the existing ethical norms based communication provides a common understanding for it.
  • 摘要：Undoubtly,under the background of the whole international society impose a light punishment on the environment crime,our country also should use environment punishment mitigation principle.Irrefutable,our country's enviornmental punishment system have many aspects to improve.But this dosen't hinder us to constuct a suitable environment penalty system in referred to other countries' advanced legislation experience.in the environmental punishment,we should highlight the application of freedom penalty,expand and improve the application of property penalty,clear the fuzzy regulations of property punishent,gradually improve single defect and functional deficiencies of environmental criminal punishment measures,and pay close attention to auxiliary punishment measures.In the environment crime,using traditonal punishment measures with suitable auxiliary measures,make our country's environmental punishment mitigation practice to be realized.%毋庸置疑,在整个国际社会对环境犯罪处以轻缓刑罚的背景下,我国亦应该对环境刑罚采用轻缓化的原则。诚然,我国的环境刑罚制度与其他国家相比还有许多亟待完善的地方,但这并不妨碍我们在借鉴其他国家先进的立法经验的基础上构建适合我国具体国情的环境刑罚制度。在环境刑罚中要突出自由刑的适用,扩大并完善财产刑的适用,明确财产刑中过于模糊的规定,逐步改善环境犯罪的刑事处罚措施过于单一的缺点和功能上的不足,同时提高对辅助刑罚措施的关注。在环境犯罪方面,在适用传统刑罚措施惩治的基础上配合适用辅助刑罚措施,使我国环境刑罚轻缓化实践不至于成为一纸空谈。
  • 摘要：补偿和激励见义勇为有多种方式,目前,我国对见义勇为行为的补偿和激励并无统一观点。通过界定见义勇为行为,在分析其产生生理资本性成本、人力资本性成本、社会资本性成本的基础上,构建了补偿和激励两个计量模型。运用货币手段对见义勇为行为进行补偿和激励,以期更好地解决见义勇为者的后顾之忧,鼓励人们见义勇为。%There is a variety of ways to compensate and incentive do boldly what is righteous,at present,our country has no unified view for that.Through to do boldly what is righteous behavior definition,analysis its produce cost can we build two compensation and incentive models,using monetary means to do boldly what is righteous conduct compensation and incentive,in order to better address do boldly what is righteous person any menace from the "rear",encouraging people to do boldly what is righteous.
  • 摘要：雷锋精神作为当代中国的一种道德范式,对于整个中华民族具有鲜明的时代价值。学雷锋活动是弘扬中国民族传统美德的典范,是高校德育价值实现的重要载体,对于大学生德育而言,是十分重要的德育资源。但是泛道德主义的绝对的无私奉献也是远离这个时代的,必然导致德育走向＂乌托邦＂理想。如何解读雷锋精神的时代价值,成为当代大学生可学可用,能学能用,长学长用,进而激活雷锋精神的道德影响力,使学雷锋活动走向常态化,是当今高校德育重要的时代课题。%Lei-Feng's spirit,as a moral paradigm in contemporary China,displays distinctive value to the whole Chinese nation.The activity of learning Lei-Feng,an important carrier for the realization of moral education in universities,and a kind of quite important recourses of moral education for the university students,serves as an exemplar promoting Chinese traditional virtues.A pure selfless contribution derived from the over-moralization,however,will be far from the contemporary society,for it inevitably leads to Utopia of moral education.How to interpret the value of times for the Lei-Feng's spirit,to activate its influence under the acceptance and management of university students,to normalize the activity of learning Lei-Feng,becomes an important subject for university contemporary moral education.
  • 摘要：The article from theory and practice two dimensions of the pedagogical College ideological and political education connotation,performance,main characteristics,education present situation,the author analyzes and explains the problem.On this basis,combined with the normal school students' group characteristics and basic education reform,the reform on "the two courses",perfect mechanism and psychological health education at three levels of pedagogical colleges and universities ideological and political education work and put forward the corresponding countermeasures.%从理论和实践两个维度对师范院校思想政治教育的内涵、效能、主体特性、教育现状、问题进行了阐释和分析。结合师范院校大学生的群体特征和基础教育改革的要求,从＂两课＂改革、机制完善和心理健康教育三个层面对师范院校思想政治教育工作提出了相应的对策。
  • 摘要：Properly treating and understanding characters and Chinese is of great theoretical sense to literacy teaching.The view of learning Chinese-character easily,which criticizes the view of learning Chinese-character difficultly,and remains its foundation of Chinese-character in national language,is extremeness in theory.The view of "Learning Chinese-character is easy",based on the theory of Chinese-character-oriented,obliterates the differences between Chinese-character and Chinese,confuses the concepts of language and writing system,and ignores the fact that character is the sign of Chinese in nature.The view of equating language acquisition and literacy teaching and learning violates the fundamental theories of language acquisition,hindering both Chinese recognition and Chinese teaching.%正确对待和认识汉语和汉字在语文教学中有重要理论意义。＂汉字易学＂论批评了＂汉字难学＂谬论,维持了汉字在民族语言中的基础地位,但在理论上又走向了另一个极端。＂汉字易学＂论以字本位为理论基础,抹杀了汉字和汉语的区别,混淆了语言系统和文字系统两个概念,否定了汉字本质上是记录语言的符号。＂汉字易学＂论缺乏必要的理论基础,将语言习得等同于语文教学,违背了语言习得基本理论,既不利于汉字和汉语本身的认识,也不利于语文教学。
  • 摘要：The Great Gatsby is told entirely through Nick Carraway's eyes.Though Nick presents the life of Jay Gatsby as the main thread,his own autobiographical strands of data are weaved into the fabric of the story.So Nick assumes great significance of a kind,for he undergoes moral and mental growth and changes profoundly over the course of the novel,and his transformation is just as intriguing as Gatsby's dramatic story.Thus The Great Gatsby is also the initiation of Nick.This article,focusing on the process of growth of Nick Caraway,tries to view the novel from the point of the Bildungsroman so that we can have a deeper insight into the theme and the characters of the novel,as well as the social conditions of the Jazz Age.%在《了不起的盖茨比》中,菲茨杰拉德通过叙述者尼克卡络威,向读者呈献了一阕华丽的＂爵士时代＂的挽歌。尼克既是一个特殊的叙述者,即对叙述的完整性与主题的突显发挥着不可替代的作用;同时,他又是小说的主人公——盖茨比的故事也是关于尼克成长的故事。尼克的东部之行使他完成了人生路上的成长礼,获得了认识论上的成熟。
  • 摘要：It is devoted to training numbers of sports talents in sports vocational colleges,on overall quality,graduates keep a certain distance from non-physical major students,which makes them face a much tougher challenge.So it is particularly important to carry out self-employed education in sports vocational colleges.In order to carry out entrepreneur education effectively,reforms should be made in these aspects: strengthening teaching staff construction,developing students' pioneering consciousness,constructing curricular systems of entrepreneur education,exploiting the resources of colleges and society for teaching entrepreneurship and creating good environment.%高职体育院校是以培养应用型体育人才为目标。毕业生在综合素质方面的竞争力,与其他非体育院校的学生相比,存在一定的差距,使得学生就业面临更为严峻的挑战,因此在高职体育院校开展自主创业教育显得尤为重要。为了有效实施创业教育,应从以下几个方面着手进行：加强师资队伍建设;培养学生的创业意识;构建创业教育课程体系;开发并利用学校、社会资源进行创业指导;营造创业环境。
  • 摘要：Human resources management innovation mainly covers its management concept,management system and management method on the basis of social management innovation theory: Strengthening and innovating social management means the innovation on management concept,management system and management method.The management concept is to be transferred from "administrating people" to "serving people",from "Behavior management" to "psychological management",from "Administrative management" to "covenant management",from " matter-oriented" to "person-oriented management".Its management system needs to be innovated in its cultural system,salary system,employee career design mechanism,the talented person's internal flow system and human capital market operation system.As for the management methods,it is important to focus on the "management of the knowledge-type employees" and the "management of human resources value chain" so as to realize strategic human resource management under the help of informational management.%加强和创新社会管理主要是在管理理念、管理体制和管理方法上不断创新,人力资源管理应以社会管理创新论为引领,创新管理理念、管理体制与管理方法。在管理理念的创新上,实现＂从管理人到服务人＂、＂从行为管理向心理管理＂、＂从行政管理到盟约管理＂、＂从事本管理到人本管理＂、等几个转变;在管理体制的创新上,创新文化制度、薪酬制度、员工职业生涯设计机制、人才的内部流动制度、人力资本市场运作制度等;在管理方法上,要围绕＂知识型员工的管理＂这个重心、抓住＂人力资源价值链的管理＂这个核心、运用信息化管理手段实现战略性人力资源管理。
  • 摘要：With the popularity of global internet as well as rapid development of China’s clothing industry in recent years,more and more women are going to choose women’s clothing brands online in the e-commerce industry rising environment.First,based on the development status and its C2C mode connotation,the promotion of women’s clothing brand is analyzed by using C2C model.Secondly,in view of current status of online women’s clothing market,some kinds of competition,such as information does not match with the quality of women’s brands,credit evaluation system is not perfect,the environment of brand promotion market is poor,the third-party’s payment encounter problems,the promotion lacks driving force,are going to summarized during the process of ladies clothing brand promotion.Finally,according to above problems,some new market devices,such as using practical publicity,building its competitiveness as well as sound credit evaluation system,improving market supervision mechanism,accelerating the reform of the third-party payment platform,creating women’s branding model,are provided in order to get rich suggestions for the brand promotion of women’s clothing brands.%随着互联网在全球的普及以及近年来我国服装产业的迅猛发展,电子商务产业也随之崛起,越来越多的女性选择在网上购买女装品牌。从C2C模式的内涵及女装品牌市场的发展现状为出发点,分析了利用C2C模式是推广女装品牌的基础与保障,结合当前网上女装市场的现状,归纳总结出女装品牌推广过程中存在各类女装品牌存在竞争性,女装品牌的信息与品质不符;信用评价体系不健全,女装品牌推广的市场环境差;第三方支付遭遇难题,女装品牌推广后劲不足等问题,最后,笔者针对问题提出了利用多种新型营销手段实事求是的宣传,打造女装品牌的核心竞争力;健全信用评价体系,完善市场监督机制;加快第三方支付平台的改革,创建女装品牌推广模型等对策,旨在为女装品牌推广建言献策。
  • 摘要：2012年9月21—23日，校长周先雁、校长助理阳志清代表我校参加了在四川成都举办的“2012亚洲教育北京论坛年会”。
  • 摘要：旅游景区形象研究正成为旅游景区营销领域的热门话题之一。本研究提出了旅游景区形象五维度测量模型,并建立了旅游景区形象对游客满意与游客忠诚的影响机制模型。数据研究表明：⑴笔者开发的旅游景区形象量表具有良好的信度、组合信度、收敛效度、整体拟合度;⑵旅游景区形象各维度对游客满意与游客忠诚存在不同的影响效应。本研究对于开展旅游景区形象管理具有重要启示。%The study on the Tourist Attractions Image is becoming a hot topic of the marketing of tourist attractions.The paper proposes the five dimensions of the tourist attractions image measurement model,and the effects of tourist attractions image on visitor satisfaction and visitor loyalty.The empirical results show that:(1) the tourist attractions Image scale has good reliability and validity;(2) each dimension of tourist attractions Image has different effects on visitor satisfaction and visitor loyalty.The paper has important revelation in carrying out tourist attractions Image.
  • 摘要：运用EFE、IFE矩阵分析法对永嘉县森林旅游的外部机会、威胁,内部优势、劣势四因素进行定量与定性综合分析,并结合SWOT战略模型,选择适合永嘉县森林旅游发展战略。在此基础上,提出永嘉森林旅游发展的建议,即紧抓住外部机会、充分发挥内部优势,以永嘉为中心,优化辖区内各森林旅游景区的空间布局,加强区域合作,积极构建区域森林旅游协作营销网络体系,从而提高永嘉的旅游竞争力。%Using EFE,IFE matrix analysis method in Yongjia County,the paper studies four factors about forest tourism such as the external opportunities and threats,internal strengths and weaknesses,both quantitatively and qualitatively;and combining SWOT strategy model,it chooses the suitable forest tourism development strategy in Yongjia county.On this foundation,the paper puts forward the suggestions for the development of forest tourism in Yongjia,that we should holds external opportunities,give full play to advantages,with Yongjia as the center,the construction of tourism network system,establish and improve the reasonable tourism spatial layout system,thereby enhancing the competitiveness of tourism in Yongjia.

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