Although the concept of leadership is well developed and researched in the field of business management, it is a relatively recent field of study in the arena of design. (Cassidy and Lee, 2007). The perception of design has been connected to delivering tangible products, packaging, and graphics and logos. Increasingly, however, many company directors have discovered that design is integral to their business and can redefine their strategy, increase recognition of their product range, reduce costs, or open up new markets. In addition, it has been recognized that design must be coordinated across major disciplines of a business, such as marketing, production, finance, and distribution (Topalian, 2002). In order for designers to gain the most benefit from this change in perception, they need to develop leadership skills.
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机译：尽管领导力的概念在企业管理领域得到了很好的发展和研究，但它是设计领域中相对较新的研究领域。 （Cassidy and Lee，2007）。设计的感知与提供有形产品，包装以及图形和徽标有关。但是，越来越多的公司董事发现，设计对于他们的业务不可或缺，可以重新定义他们的战略，提高对产品范围的认可度，降低成本或开拓新市场。此外，已经认识到，必须在企业的主要学科之间协调设计，例如市场营销，生产，财务和分销（Topalian，2002年）。为了使设计师能够从这种观念转变中获得最大收益，他们需要发展领导才能。
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