THREE TIPS TO HELP GRAPHIC DESIGNERS OPTIMIZE THEIR PRINTED LABEL BUSINESS NEW SUBSTRATE OPTIONS AND TOOLS ENHANCE GRAPHIC APPEAL AND STREAMLIN THE PROCESS

摘要

While graphic designers work with a variety of visual media, designing printed labels for sheet-fed HP Indigo and dry toner digital presses, ideally on a print-on-demand basis, is becoming a vital part of their business and can be crucial to the bottom line. Labels can improve a brand's image, help a product to stand out in a crowded marketplace, and determine shelf appeal. In retail, labels are the critical last link in the sales chain that conveys important product information and creates an emotional connection that gets the customer to buy. Labels can also be essential in branding an event, whether sports, civic, corporate, educational, or celebration related.