Fierce competition has become the norm for the vast majority of firms in today’s business world. But few will experience the same level of intensity as those operating within the UK grocery retail sector. The fight to retain or increase market share is an ongoing one. Major players Tesco, Asda, Sainsbury’s and Morrisions seem perennially engaged in price wars. The massive impact in recent years of European chains Aldi and Lidl has only served to further heighten the prevailing competitiveness.
展开▼
