The NFU has voiced concern about farmgate returns after a Farmers Weekly survey showed how far major retailers had cut prices to compete with discount retailers.Tesco, Sainsbury's and Morrisons have all lost market share to the discounters Aldi and Lidl, according to figures released by analyst Kantar WorldPanel, on 7 May (see table 1). Of the big four, only Asda has held its ground.Meanwhile, both of the low-cost food retailers have seen market share rise. Aldi's sales growth rate at 36.1% is a record for the retailer and Lidl's 20.9% growth is its highest since August 2004. The majors have hit back by cutting the cost of hundredsof product lines.
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