Think of an iconic poster. What came to mind? Lord Kitchener's finger? The Guinness toucan? Obama's promise of hope? The chances are it wasn't a safety poster. But if you believe getting your safety message across is no less important than attracting new customers, you should be dedicating the same care to your safety posters as your marketing team does to its communications. To make sure your poster jolts employees' memories when they encounter a hazard, you could contract a communications or design specialist, or buy one off the shelf. But if your budget won't stretch that far and you still want something tailored to your operation, there are some simple principles you can follow to produce your own.
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